Sunday, 30 September 2012

Video Analysis 2



Avicii – Silhouettes
In the song, the lyrics are related to the visuals, for example taking big steps in life as we see the main character in the hospital talking to the doctor about some kind of surgical operation however it is not revealed to us what it is. The video lyrics are quite clear however the real story behind the video is not revealed to us until the end of the video.
In the video we don’t see any lip sync as we only see the artist represented once. But during the part of the video where the guy is walking in the corridor we see the lights strobes in sync with the rhythm of the song. We also see a glimpse of the instrument in the apartment. We also see the people in the club dancing to the rhythm. Some body gestures are in sync with the song as well. Also some of the camera shots are in sync with the rhythm as well, for example the camera shots are changed during a different beat.
We see the artists name and the song represented at the start of the video. We also see the artist in one of the shots in the TV slicing up the cucumber. Quite few brands are shown throughout the video such as the alcoholic beverage names on the table or the “red bull” drink or the clock brand.
In the video we also see some representations of voyeurism. We see a shot of one of the females doing their makeup, also we see a shot of them walking and the shot focuses below the waste.  However we do seem some notice of the main character looking at us at the parts of the video.
The song genre is mainly dance, and this is represented through the quite fast paced rhythm, shot cuts on the video and also the lighting being colorful in a dark environment such as the club.

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