Star Persona

Star Persona

‘A star is an image, not a real person that is a constructed form range of materials’

-          Richard Oyer

 Media materials

·         Film

·         Reality TV

·         TV interviews

·         Magazines

·         Radio

·         Digi packs

·         Press – news papers

·         Internet – social networks.

‘Stars represent the cultural hegemonic ideal, either conforming or challenging’

-          Richard Oyer

‘Celebrity magazines are all about who the stars compare the ‘ideal’ and how we compare to the stars’.

-          Richard Oyer

‘Stars ideologies that are conveyed through media materials’

 (Examples of ideologies conveyed by stars are materialism, sexuality, rebellion and romance).

Example of a Star – Lady Gaga

Her USP is her controversial music and outrageous costumes and make-up.

The beliefs she tries to convey are of freedom, whether it is to an individual or freedom of sexuality (as she states she is bisexual herself and a gay icon) She set up the Born this way foundation where it helps young people who are bullied need self-confidence and look at developing a career. This helps with her persona as she is very different from other pop stars and wants to have freedom.

The publicity surrounding Lady Gaga is currently positive when concerning her star persona.  Her image of being outrageous (the famous Meet dress) which some people strongly detests plays up to her controversial image. The audience are very much divided to whether they like her not. As this is conflict it generates gossip in the press, giving Lady Gaga free advertisement in effect.  However in the future this may be a problem as Lady Gaga is always on the borderline she may offend a lot of people, even her own fans or people who are potential fans. For example, the single ‘Judas’ offended many christens. As a large portion of Americans are christens so she could be offending most of the public, as some see the song as blasphemes she could offend the unreligious public as well.