Performance - Depending on the genre the performance varies. For example in pop videos there is usually a dance routine, and in rock videos instruments can a focus.
Editing - In most genres there is cutting on the beat, with the pace of shots reflecting the song. Parellell editing is often featured ( spacial editing and temporal editing). If the video goes against convention sometimes the vide is non-linear - the chronology is unclear.
Narrative- Sometimes there is a story combined with performance.
A lots of close-ups of the band-artist.
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