Video Analysis 3

Beyoncé- Countdown

The purpose of the video is basically about the countdown, each number in the song indicates a different interaction. For example “makes me feel so lucky 7” well 7 is considered to be a lucky number. Another example would be when she says “he’s still the 1” 1-the one. Usually a music video tries to give a message to the viewer that the artist feels or felt like and in a music video this is usually shrouded by metaphors or such to reveal the actual meaning. The video is conventional because the music video is related to the visuals. The camera movement and transitions are in sync with the rhythm of the song as is the lip sync. We also see a lot of close ups of the artist, as well as usual dance routines, which seem to be popular by this artist in every single of her music videos. Throughout out the video we also see some voyeurism; we see displays of Beyoncé’s waist etc. The implies the way all the females should looks like. The genre for this song is pop, and the conventions are such as wearing bright color clothing revealing clothes and dance routines. 

Cheryl Cole- Under the Sun

The genre of the song is pop therefore a lot of pop conventions are displayed such as wearing modern stylish clothes, artist usually happy with content of life, music usually about love and relationship and etc. The lyrics go with the song and we see a lot of lip sync close up shots of the artist as well. In the video we see the same dance routine at least twice with the same moves. Temporal editing is displayed with lots of continuity for example when Cheryl throws an apple and the scene is transitioned. Also in the video everyone takes notice of the artist. Also some parts of the song are not lip synced; we can hear the song going but the artist isn’t singing in the video. A lot of voyeurism is shown, camera focuses on the waist which also encourages voyeurism. The camera most of the time is positioned in the male points of view, which increases the target audience. Also the artist looks at us which could be representing seduction.