50 cent’s USP is the g-unit which is the representation of
his “gang”, therefore a lot of clothing and jewelry sold with g-unit labels.
Another product that has 50 cent’s name is the vitamin water that is also sold
in his image. The ideals that this artist conveys is through showing being rich
and powerful such as wearing a lot of jewelry that is expensive, living in a
mansion, driving expensive cars is supposed to be the ideal life.
He also challenges the cultural ideal by representing himself
in a gang throughout his music videos there is a lot of strong verbal
representation implying the rebelliousness and usually in the lyrics as he is a
rapper representing a way of life through violence. 50 cent also was involved
in shooting, where he got shot nine times, well this happened quite a long time
ago but people still remember it and may feel sorry for the artist and support
him for that, therefore giving him a minor boost in his popularity.
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