Goodwin's Points

Goodwin’s Points

Voyeurism – The audience are seeing the artist or people in the video without the person knowing.

Selling the artist- Where the artist or the lead singer gets the most screen time in the video.

Lyrics/Visuals- Where the lyrics correspond with the images.

Music/Visuals – Where the music corresponds the visuals, such as when the video image cuts on the beat.

Intertextuality- Where the band, or artist, is featured in the video to promote a product which appeals to their audience.

Genre- the mise-en-scene matches the genre of the music. This means the clothing, hair, make-up and setting fall into the category suited to the artist or band’s music style.

Example- Oasis, ‘Wonderwall’

Genre- Costume and hair plays to the classic Britpop music (the hair almost homage to ‘The Beatles’ hair cut). It is also notable that they show all the band playing, not just the lead singer.

Voyeurism – At the beginning of the video, the camera zooms in on someone picking up a guitar who we can assume to be Noel Gallagher, the guitarist, unaware that the audience can see him.

Music/Visuals – The editing gets quicker toward the end of the song and they are seen playing the music on their instruments. This is similar to lip syncing which is also present in this video.

Intertextuality- There isn’t really any product placement however they do show guitars which are branded. Oases, a Britpop band, are aiming at the music loving audience hence the focus on instruments. It also can be perceived as cooler image to have rather than selling products like an advert.

Selling the artist- We can see that the lead singer gets the most screen time (mostly lip syncing) however as Oasis are a band we do see shots of the other members playing their instruments.