Target audience

Our target audience for our music video would mostly be the teenagers- young adults because pop gender is mostly focused on them. Our music video is going to be about happiness and all around about life. Our music video is going to be a stop motion therefore I think that the jerkiness of the video is going to be appealing, since it seems quite fancy. Also the song is quite mood changing as well which usually pop genres have, in our song where the character goes into her "dream" the song from that point could be much more bright and happy.