Target audience research

Target audience

I feel that the target audience for our music video is of a similar age to us and early twenties which is roughly the age of the original songwriter Ellie Goulding, hence why I believe it will relate to audiences these ages. As I have said in a previous post, I think it will be best to take a similar target audience because the music caters to the tastes of that age group. I feel that the stop animation/motion will appeal to those age groups as there are many films like Tim Burton’ s ‘Nightmare before Christmas’, ‘Corlaine’ and ‘Fantastic Mr Fox’ which have had a loyal following of young audiences.   Popular indie artists like Goyte have also used stop motion in their music videos which although is popular and in the charts, is still different from the normal making the music video memorable which is what we aim to do.