Beyonce - Upgrade U
First of all it is a pop song, and straight away within the
first 5 seconds there is reference to materialism, with all of the gold
jewellery and the expensive car. I think it is very effective how they cut to
the beat and mix it up with multiple close ups of the artist ( beyonce). There
is reference to look when you can see her, but she is turned away. I think im
some parts of the song she is taking the role of the man, speaking the male
parts of the song with a less femine look this then contrasted with her singing
her own verses. There is particular attention paid to her mouth with multiple
close ups, with the tooth pick and jewel drawing even more attention. I think
this makes her seem quite seductive, but she is looking at us at the same
another reference to looking. Then as she starts to sing, the focus is on her
and her body, she is wearing gold in a black environment making her stand out
immediately. There is close ups of her body encouraging the audience to look.
There is a crocidicile walking around her, this makes her seem quite dangerous,
rebellious and a strong women? The camera
movement is like you are actually watching her in the pool as there are lots of
angles for example birds eye view , but she continues to look at you as you are
watching her. Again there are close up of her body drawing attention to it,
this suggests this is the 'ideal' women. The song is still cutting to be beat
using spacial editing to flick from space to space. Following convention there
is a dance routine, where she is at the front asserting her dominance. She is
wearing a gold dress when the dancers are wearing different this makes her the
main focal point. The visuals match the lyrics when the noise of a whistle is
included in the song, and she pretends she has a whistle as part of the dance
routine. She is then inside the car in which was featured earlier but this time
in white representing purity and wealth, another genre characteristic. She
looks beneath her sunglasses at the audience maintaining that attention and seduction.
She then continues to play both the male and female parts of the song, sitting
down in the chair with a hard comfortable posture whilst she dances around
herself. Obviously filmed separately which does not represent equality between
sexs so she is almost mocking that. I love when she slides in front of the
chair and then it is actually jay Z sitting there i think that we a clever way
to incorporate him. The are then close ups of his and her costume, the trainers
he is wearing and the dress in which she is.The effect used is quite surreal
when everything is gold again representing wealth, but how much of it she must
have to be able to lay in it. The
visuals match the lyrics 'neck tie' tightening the males tie, this
asserts her confidence again but is standing behind him.
Rihanna – rude boy
I like the use of colour in this video and how it looks like
a moving magazine and this keep occurring. I like how when the action changes
it looks like the page is being ripped away I think that is very effective.
These two things paired together make it seem quite surreal, and the use of
i-stop-motion emphases this. The visuals match the music in this case, with her
playing the drums to the music. When the singing starts she is mirrored, with a
background that reminds me of Dennis the mennis (intertextual reference) or of
someone being hypnotized. There is a lot of close ups of her mouth, and her
dancing so we look and focus on those things more than the background. Again it
reminds me of being hypnotized with her spinning and doubling with multiple
layers. Some of the backgrounds remind of playing a game like Mario bro’s
because of how cartoon like it is. Another intextuual reference is to Andy
Warhols work, with all the lips in different colours and think it adds to the
surrealism. When she is sitting on the lion, so is in control and the dominant
one which is weird as to me, lions are the symbol of being strong and powerful,
but she turns that onto herself. I like how when she repeats the word ‘want’ it
is written like the word POW would be in a cartoon magazine so this is a
running theme throughout the music video.
There are close ups or all her body, she is looking at us whilst trying
to seduce the person in the video making the audience involved in that seduction.
She is obviously lip syncing to the music as she is also performing a dance
routine, on green screen as the background is very animated. I like how strong
the contrast is between all of the colour, and then she goes to black and white
when the bass of the music stops.
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