Music video analysis

We were told to look at and take notes of these music videos, as to gives ideas for our own.

Chemical Brothers- Let forever be                                                                                                              There is dance choreography for the girl character. The narrative of the song is following this girl. Despite it being band and having a male vocal, the members only have a minor appearance (and they are playing their instruments). This suits a band typically because they do want to associate selling the selves. Bands generally give of the idea of being for the music which differs from single artists.  The special effects were used to duplicate the girl on screen doing different movements. This makes the video more visually interesting without having to hire a whole dance crew.

Beck – deadweight                                                                                                                                              This is more of a serial video, having the singer in do actions in contradictory environments such as office work at the beach and sunbed in the office. It is quite a down beat video and quirky which suits the indie music, which is more unconventional. The non-linear editing of the narrations adds the confusion to the audience of what the narrative is supposed to be. This is a more creative way of interpreting the lyrics of the song as the visuals are not literal. This gives a quirky feel and makes the audience have to think more about the reasoning of the video.

 

Gotye – Easy way out                                                                                                                                      There is stop animation mixed with live action in this video.  The mise- en – scene is a fairly cartoonish set of a rundown house, and various other indoor space like a tube train.  The camera pans 180 degrees to show all of the sets, the character (the artist) moving between them all. I think that it is a good way to represent a normal everyday life but in a quirky and interesting way.  It also suits the artist because the music is slightly different from mainstream.

 

Ok  Go – Skyscrapers

The narrative of this video is simple but effective. There is a man and a woman doing a choreographed dance routine (might be a type of tango dance) across the screen. The colours of their clothing change with the background. (This is something we are similarly doing in our video at one point). The effect of this keeps it visually interesting and engaging to the audience, despite there being no change in camera angles and lengths.

Gotye-  Somebody that I used to know

Voyaism is used on the artist at the beginning when we see the camera panning up the body.  There is a mixture of stop motion and live action. (Live action for the lip syncing, making it slightly more conventional) The lines move to correspond with the beat of the music. The mise-en-scene is that he body make up will eventually blend into the background or submerge out of it using stop motion.  This suits the genre because it is indie pop, so it is slightly different from conventional pop hence the stop motion but still sells the artist with close ups and lip syncing. The visuals of this video does match the lyrics just in a more abstracted way.