Final Evaluation

 Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

0:09 is the part where the story of the music video starts.  The artist is standing up to the beat of the music. The artist is looking at us therefore giving us the indication that we are noticed, making us feel that, she is sort of telling the story to us. Even though our music video is pop genre we did not portray the artist in the video by having her dress as a pop artist which is usually rich and colorful clothes, instead we decided to make the background colorful, and the story itself that is happy portrays the pop genre.



 0:15 is the part it is mentioned about the faces and we have the faces come in the shot according to the beat of the song. There is a relationship between the music and visuals, the faces are lip synched with the lyrics of the song. The artist is also facing sideways, which changed from looking at us at the previous shot to walking this is how the story she tells blends in with the video.

About 0:30, is the part “for an hour and half” The music is related to visuals again we got this idea to use the clock in order to make it sort of unique. In the lyrics its quite obvious the artist talks about the time but we amplified the idea by using the clock.

0:41 again the visuals are related to the music, the artist is now flying. The idea of the artist is again amplified by birds carrying her to the sky. The background is changed from plain white who doesn’t give any particular emotion to more bright background (blue) this is the indication of her being happy. The birds are also another factor that displays happiness.



0:57 the artist is back again at the park where she landed with the balloon that the bird gave to her and then popped. We decided to make her land with the balloon as it seemed more appropriate,  also whenever the artist is flying with the birds it is during the chorus of the song.

1:04 this part cuts from the park scene. This is probably hardest to interpret in the whole video. But what this part is supposed to portray is a moving train right past her, notice her hair moving when she is facing sideways.  One problem it might be hard to interpret is that the shot is quite slow. We were going to make it look more like a train maybe drawing more or adding effects however we didn’t have enough time to draw it and we wanted to keep the effects to the minimum so it looks more like a realistic stop motion.

2:11 this is the part of the song where we have a line running, and part of it is the interpretation of the lyrics and the visuals. This part of the video is quite slow and I feel it has a good effect when the lyrics and the visuals are synched at this part, which creates ambiguous feeling.







2:20
The continuity from the “line shot”, this is the part where we go back to the park again except its night time. We have the background re-drawing itself which is another part of the video that gives the audience an ambiguous feeling.




 
Throughout the video there aren’t too many close up shots of the artist. The only few close ups of the artist are at the end of the music video, we did this to make the artist seem a bit more unfamiliar and stand out more and in the end when there is a close up of her the audience would remember her face a bit better. 
 

This is our digi-pack, even though we only managed to finish the front cover and the back cover, we got the key conventions included. Effy White the artist is portrayed as sort of a hidden persona, for example on the back cover she is facing side ways and she isn't showing her whole face. The digi-pack also has several effects added on it such as the blur effect. 

In the magazine advert we have a similar shot to the digi-pack back cover except magazine advert photograph has some different effects. We also have an upside down reflection which is an indication of the artist being in a "dream world". We also added some jewelry to the character so she may seem related more to the pop genre by having artist standing out from the general population. We also have included the ratings of the digi-pack and the twitter page of Effy White, which the audience is more likely to get attracted to as well as looking more professional.












  


Q2: How effective is the combination of your main product and ancillary texts?




 Q3: What have you learned from your audience feedback?
Commentary done by Robertas Maneikis and Jessica Belshaw.
Please keep the annotations on.

Q4: How did you use new media technologies in the construction and research, planning and evaluation stages?
 

Q4 Robertas Maneikis
by: cparty